Looking to introduce recyclable packaging? Read this first.
Brands are looking to create recyclable packaging in a bid to make a positive difference to the environment. We explore some of the challenges shifting towards eco-friendly packaging can bring (and how to overcome them).
In recent years the world has seen a sweeping shift in the ways brands are thinking about the sustainability of their packaging. With more awareness and media coverage of how plastics can be damaging to the planet, brands and consumers are committed to changing their habits to make a positive difference to the environment, particularly by introducing eco-friendly, recyclable packaging.
Eco-friendly packaging: a challenging undertaking
For many brands, cutting as much plastic as possible from their packaging has become a priority. In fact, some of the world's biggest companies have publicly announced their intention to change the way they package their goods. Companies are looking to make their packaging more sustainable by eliminating plastics from their packaging, reducing single-use plastics in their packaging, obtaining their packaging from sustainable sources in the future…or a mixture of all of these factors. The trend has also seen businesses place particular emphasis on ensuring their packaging is recyclable.
For many of the brands and companies looking for more sustainable packaging solutions, it is a commitment that is nothing short of unprecedented. For many businesses, it has meant a total overhaul of their packaging. They have had to source and test new materials, review or set up new supply chains and analyzed out how to maintain their brand looks, even with new materials.
All in all, shifting to sustainability isn't an operation that can be undertaken lightly. The pursuit of recyclable and eco-friendly packaging is often challenging, although most brands agree it is well worth the effort.
Are there any quick and easy ways to make packaging more eco-friendly?
What most brands are trying to move away from is the excessive use of plastics and in their packaging. This includes a shift away from using 'hidden' plastics in their packaging (these are often used to give the glossy looks brands prefer for premium-style packaging and label finishes).
One relatively simple way of making packaging more eco-friendly is to switch to papers instead of PET films or foils. By replacing these plastic packaging components with paper labels or paperboards (used for different packaging applications like cosmetics product boxes, for example) is a great way to cut out plastics from packaging applications.
Another problem? Consumers want sustainable packaging, but they don't want boring looks.
And let's face it, consumers are right not to want bland looks. (Exciting, innovative finishes are also a necessity: anyone that has tried to sell a premium product in a dull box, knows that it is a nearly impossible undertaking). What this tells us is that while customers want recyclable packaging, they don't want off-brand looks. Essentially, this takes the mainstays of sustainable packaging (printed cardboard or 'plain' white paper) off the table for most of today's companies. Instead, they need a better solution...and luckily Packle has one.
How does Packle provide a solution?
Packle offers metallized and holographic papers for nearly all packaging applications. All our products are recyclable and yet also provide the gorgeous, premium-feel finishes that customers are looking for.
Our products are created with brands and end-users in mind, meaning they are tactile, sensory, attractive and eye-catching. We have balanced our product development with extensive research, customer feedback and visual and design requirements. The result is packaging finishes with the exact mix of functionality, efficiency and finishes that are perfect for today's leading brands and businesses.